
Luxe Product Launch
Airbnb // Luxe // Brand Consultant 2019
Successfully launched Airbnb Luxe in July of 2019. The launch set off massive waves, kicking off with top tier coverage in North America with the amazing exclusives posted by New York Times and Vogue, and quickly picking up steam around the globe.
The launch totalled 1800+ press articles across a variety of publications - from Hypebeast Wallpaper, Town & Country, Elle Decor Italia, to Architectural Digest.
In North America 147 US broadcast stations shared the news, including in key markets, such as Boston, Chicago, Houston, Los Angeles, NYC, San Francisco, Seattle, Washington D.C.
