work history.

BRAND CONSULTANT

Google / ‘Change the Game’ for Google Play (gaming inclusion initiative)

• Program and communication planning for ‘Change the Game’, X-agency management 

Airbnb Luxe 

• Brand development and product launch of Airbnb Luxe in-house @Airbnb

• Internal team building, XFN management, external agency RFP, selection and oversight.

Neutrogena 

• Content creation for the new Neutrogena Skin360 app. 

• Team sourcing, process development, client service, strategy, video and photo production.

Neutrogena Studios 

• In post-production for a documentary short on skin health, to be launched at Tribeca 2021.

• Client service and post production supervision.

Stand Up 2 Cancer / Count Me In & Lustgarten

• In creative development on two PSAs for SU2C X CMI and SU2C X LUSTGARTEN

• Client service, strategy, video and photo production.

Amazon Music

• Content creation for brand launch of Amazon Music Latin and three ongoing series.

• Strategy and client service.

FLORENCE Studio

• Shaping the new company - FLORENCE fka Whitelist TV, creating an evolution of the traditional production model by uniting conventionally siloed departments to serve the needs of culture-leading brands. 

AUGUST 2017 - DECEMBER 2018
Media Arts Lab, Los Angeles - Global Group Account Director
Earned 75+ International Awards

Led the Apple Music Team and built a new working model, specifically tailored for Apple Music’s high rate of execution.

• Launched a new visual identity and system for Apple Music, globally. 

• Helped grow Apple Music’s subscription base from 30M - 50M in 6 months and surpass Spotify in North America.

Launched Apple HomePod in key markets with the award winning film from Spike Jonze ‘Welcome Home’.  

• The aim was to embed HomePod in the heart of music culture and position it as a high-fidelity, high-performance smart speaker to demonstrate the power of Apple’s ecosystem - hardware (HomePod) + software (Siri and Apple Music). 

• Welcome Home" won 40+ international awards; earned over 900 articles of praise; was featured in the Tokyo Short Shorts Film Festival in October 2018, in Tokyo, Japan; the film will live on at the Museum of Modern Art (MoMA) in New York City as a result of its success.

• The work also proved a new way to execute exclusivity on Apple Music.

Led the Brand Pod -  helped Apple tell consumers about their brand beliefs and acts, beyond products and ads. 

• Created the most integrated campaign from Apple to-date for Holiday 2018, which included everything from a film, to retail, to a live Today at Apple event. 

• The work's ambition was  to encourage young creative people, specifically young girls,  to put themselves out there and share their creative gifts.

• The work featured a song uniquely composed for the hero film by a young artist - Billie Eilish, again proving a successful way to execute exclusivity on Apple Music.

• ‘Share your Gifts’  has won 30+  international awards.

NOVEMBER 2015 - AUGUST 2017
BBH, Los Angeles - Integrated Account Director
Clients - Google Play/ Music - Global  // Google Search - LATAM // Art Copy & Code  // E! Entertainment // Kacy Hill

• Led the Google Play Music account

• Orchestrated bringing together multiple disciplines and agencies (ATL, digital, social, media) to launch Google Play Music, oversaw global roll-out and localized campaign for LATAM.

• Led the relationship with Google Mexico and launched a successful campaign for the new search product (new product in 2017, campaign is still live in 2019)

• Launched a Kanye West artist - Kacy Hill, with an innovative and subversive digital experience

• Celebrated the 10 year anniversary of Keeping Up With the Kardashians with a recreation of their original opening sequence which was picked-up by press like Refinery29 and posted by the Kards to their millions of fans

MAY 2015 - OCTOBER 2015
VICE, Toronto - Integrated Account Director
Clients - Fido + Virtue White Label

• Grew the Virtue office in Toronto.

• Created the world’s first location-based mobile music video for Fido Mobile.

• Launched a mobile innovation platform for VICE and Fido.

• Executed a surround campaign that included festival activations and concert experiences for artists like Keys N Krates and Jazz Cartier.

• Pitched, planned, and executed a highly visible political campaign across channels.

MAY 2013 - MAY 2015
VARIOUS, Toronto - Consultant/ Account Director/ Planner

AGENCIES: FCB, Leo Burnett, Sid Lee, Saatchi & Saatchi, Cossette, Juniper Park
BRANDS: TD Bank, PC Bank, CIBC Bank, Lottery & Gaming, General Mills, GlaxoSmithKline, Huawei

SEPTEMBER 2010 - MAY 2013
SID LEE, Toronto - Integrated Account Manager
Clients - Red Bull  // adidas // Reebok  // Diageo // Marshalls  // AOL // Canadian Tire - Sport Chek, Mark’s

• Founding member of the Sid Lee Toronto office.

• Grew it from 5 to 50. Built and fostered the culture of the agency.

• Planned and directed the rebrand of Sport Chek .

• Launched an interactive retail concept store for Sport Chek, in Toronto.

• Created an Olympic athlete platform with Sport Chek and parent brand Canadian Tire to sponsor and support athletes in a genuine way.

• Planned and executed a 5000 person event for Canadian Tire to announced the Olympics partnership.

SEPTEMBER 2008 - SEPTEMBER 2010
TBWA , Toronto - Sr. Account Executive
Clients - Mars – Dove, Skittles, Starburst, Uncle Ben’s, Whiskas (+Temptations) and Pedigree (+DentaStix) // Corby - Absolut Vodka // Charity - Willow Breast Cancer Support

SEPTEMBER 2007 - JULY 2008
JWT, Toronto - Account Coordinator/ Executive
Clients - Kraft – Kraft Dinner, Philadelphia Cream Cheese (US business)

JANUARY 2007- SEPTEMBER 2007 (Co-Op Placement, Centennial)
SB EURO RSCG /Arnold, Toronto - Intern - Account Coordinator
Clients - Volvo  // GlaxoSmithKline  // Fidelity // New Business

WINTER 2004 (Co-Op Placement, George Brown)
M2 Universal, MacLaren McCann, Toronto - Media Intern
Clients - General Motors (retail)  // Valvoline // Staples