Google Play Music Anthem

BBH // Google Play Music // Integrated Account Director 2016

Launched Google Play Music to consumers. Created a new positioning and brand identity that demonstrated the intelligence of the product while building emotional affinity, in a crowded, transactional category.

TVC and digital campaign.

Team: Kriss Grove Moller

Director: TWIN

Rooted in Music

Web series produced by QD3 bringing together musical legends with new artists to demonstrate how all music is connected. Brought to you by the brand that connects the world.

One series from a roster of digital content, that together lent much needed credibility to the brand.