Sport Chek Anthem
SID LEE // Sport Chek // Account Manager 2011 - 2013
Launched the branding of Sport Chek - a sports retailer without an identity.
Showed consumers that at the heart of every athlete, every person, betterment is something that drives us all. Everyone has a different starting point and Sport Chek is there to help you, wherever your start is.
360 campaign.
Team: Danielle Haythorne, Stuart Campbell
Director: Mark Zibert / Photographer: Finn O’Hara
Digital Lab
Partnered with Sport Chek and Sid Lee Architecture to launch the first interactive retail store targeted to millennial shoppers.
Olympics
Canadian Tire and Sport Chek entered into Olympic sponsorship for the Sochi Olympics. Our work showcased their commitment by celebrating Canadian Olympians dedication to their sport. The work also rallied Canada behind the team.
360 campaign including a 5000 person event, grassroots kid-focused initiatives and an Olympian employment program at Canadian Tire.
Team: Marcella Coad, Jeremiah McNama, Laura Kim, Austen Morrow
Director: Mark Zibert
