Podcast Marketing Examples.
Amazon Music // Podcast Marketing // Sr. Marketing Manager 2021 - 23
SmartLess
Announced Amazon Music’s acquisition of ‘SmartLess’ through a digitally focused campaign, with custom activations in Toronto/ Will Arnett’s hometown.
Facilitated cross-promotional episodes with key talent like Jon Hamm and Katy Perry.
Uncommon Ground
Created a stunt in NYC Time’s Square to celebrate Van Jones’ new podcast: ‘Uncommon Ground’, on Amazon Music.
We Playin’ Spades
Created an extensive case study to prove the effectiveness and efficiency of podcasts on YouTube for specific audiences.
Successfully launched full episodes of ‘We Playin’ Spades’ ,‘En La Sala’ and ‘La Semanal’ on YouTube.
Surpassed initial estimations of viewership at times by 3000%.
The First One
Created a global cross-promotion process with the Amazon Music Artist Marketing team for how to approach different tiers of artists on podcasts, like ‘The First One’, ‘En La Sala’, ‘SmartLess’, and ‘La Semenal’.