Queen of Hearts

Amazon Music // Podcast Marketing // Sr. Marketing Manager 2022

Queen of Hearts is a blind-dating game show, where host Jujubee (RuPaul’s Drag Race, Dragnificent) guides singles through a series of sexy games to see if they can find their one true love… for now. It is inclusive, queer, sex-positive, raunchy, and befitting of a big launch.

The Pandemic caused Pride to be canceled for two years in a row. In 2022, through escalating tensions against the LGBTQIA+ community, Pride’s return was significant.

‘Queen of Hearts’ launched with a hard-to-secure float at NYC Pride. It was also the most internally integrated marketing campaign for a podcast to-date at Amazon Music, with activations including a panel at Cannes Festival of Creativity with Amazon Ads, an Amazon Storefront and feature with Amazon Shopping, interviews across Amazon Entertainment - Wondery, AMP, YouTube, Twitch, and Glamazons marching alongside the Pride float.

Photographer: Gemma Warren

Talent: Jujubee

Nominated for GLAAD’s Outstanding Podcast in 2024.