Apple Music Anthem

Media Arts Lab // Apple Brand // Group Brand Director 2017

Launched a new visual identity and positioning for Apple Music. Orchestrated a new way of working that included stakeholders from performance marketing, through to brand. Created a global campaign that helped consumers simply understand that the music note icon on their phone = Apple Music.

Apple Music’s Note campaign established the icon as a brand mark and a place to discover what’s next in music culture. It is an on-going, global campaign.

Team: Laura Pol, Ledi Lalaj

Directors: BUCK