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Media Arts Lab // Apple HomePod // Group Brand Director 2018

Launched Apple HomePod into a growing but competitive category with a clear leader. Embedded the product in the heart of music culture and positioned it as a high-fidelity, high-performance smart speaker to demonstrate the power of Apple’s ecosystem - hardware (HomePod) + software (Siri and Apple Music).

Assets were created to support an earned comms approach. Digital and social first with TVC cutdowns.

Team: Arnau Bosch, Robbin Ingvarsson, Kako Mendez

Directed by Spike Jonze, Starring FKA Twigs, Music by Anderson Paak

Awards: 45+ (Including a Grand Prix Cannes Lion)