Share Your Gifts

Media Arts Lab // Apple Brand // Group Brand Director 2018

Ended 2018 with a campaign that solidified Apple’s POV on, and year long celebration of: creativity.

Apple believes the world is facing a creativity crisis - people aren’t acting on their creative potential for a variety of reasons, like arts education being defunded, social conformity being valued, structural inequalities, and often times, because they don’t have the self belief to put themselves out there and share their creative gifts. 

360 campaign including Apple store curriculum and live performances.

Team: Bruno & Diogo , Jeremy Wirth , Jed Cohen

Directed by BUCK , Music composed and performed by Billie Eilish.

Awards: 25 + (Including 6 Cannes Lions)